Project: Television report – Butler Academy in Chengdu
Client / Media: ich.tv (ich OHG, Germany)
Featured institution: Butler Academy – International academy of protocol and hospitality (Chengdu, China)
Year: 2017
Overview: Documentary-style audiovisual piece produced for the German television channel ich.tv, focused on Butler Academy in Chengdu, an international institution specialized in protocol, hospitality, and high-level service training.
The report presents the internal functioning of the academy, its educational approach, and the international profile of its students, offering a closer view of a training model oriented toward global professional standards.
Almost Red Productions handled the filming in China, local production, and support with translation and cultural contextualization, working in coordination with the editorial team at ich.tv, which was responsible for the post-production and final broadcast of the piece.
Butler Academy – Chengdu Report for ich.tv documents the daily activity of an international training institution focused on protocol, hospitality, and high-level service, offering insight into a professional field rarely represented in audiovisual media.
The piece adopts a television report format designed for an international audience, combining interviews, observational footage, and classroom situations to present both the academic structure and the practical dimension of the programme.
The narrative is built from direct observation, avoiding a promotional tone and prioritising a clear understanding of the educational context, its methodologies, and its international orientation.
