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| Project: | Television report – Butler Academy in Chengdu |
| Client / Media: | ich.tv (ich OHG, Germany) |
| Featured Institution: | Butler Academy – International academy of protocol and hospitality (Chengdu, China) |
| Year: | 2017 |
| Overview: |
Documentary-style audiovisual piece produced for the German television channel ich.tv, focusing on Butler Academy in Chengdu, an international institution specializing in protocol, hospitality, and high-level service training.
The report explores the internal functioning of the academy, its educational approach, and the profile of its students, offering a closer look at a training model oriented toward global professional standards.
Almost Red Productions handled filming in China, local production, and support with translation and cultural context, working in coordination with the editorial team at ich.tv, which was responsible for post-production and final broadcast.
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INTERNATIONAL TELEVISION REPORT ON PROFESSIONAL TRAINING IN CHINA
Butler Academy – Chengdu Report for ich.tv documents the daily activity of an international training institution focused on protocol, hospitality, and high-level service, offering insight into a professional field rarely represented in audiovisual media.
The piece adopts a television report format designed for an international audience, combining interviews, observational footage, and classroom situations to present both the academic structure and the practical dimension of the programme.
Filmed in Chengdu, the report follows both theoretical lessons and practical exercises, portraying the students’ preparation in protocol, personalised service, and international hospitality standards.
Built from direct observation, the narrative avoids a promotional tone and prioritises a clear understanding of the educational context, its methodology, and its international orientation.
Butler Academy – Chengdu Report for ich.tv documents the daily activity of an international training institution focused on protocol, hospitality, and high-level service, offering insight into a professional field rarely represented in audiovisual media.
The piece adopts a television report format designed for an international audience, combining interviews, observational footage, and classroom situations to present both the academic structure and the practical dimension of the programme.
Filmed in Chengdu, the report follows both theoretical lessons and practical exercises, portraying the students’ preparation in protocol, personalised service, and international hospitality standards.
Built from direct observation, the narrative avoids a promotional tone and prioritises a clear understanding of the educational context, its methodology, and its international orientation.
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