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| Project: | New Oriental School – 10th Anniversary Video |
| Client: | New Oriental School / New Oriental Education & Technology Group Inc. (新东方教育科技集团有限公司), China |
| Year: | 2013 |
| Overview: |
Corporate video produced for the 10th anniversary of New Oriental School, conceived as a tribute to the trajectory, dedication and collective effort of its teaching community and staff.
The piece was presented during the school’s anniversary gala as a homage to the teachers and personnel who contributed to the growth and consolidation of the institution over the course of a decade.
Through a structured narrative combining institutional imagery and human-centred moments, the video highlights the values, identity and educational environment of the organisation.
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ANNIVERSARY TRIBUTE AND INSTITUTIONAL MEMORY
The video was conceived as a commemorative piece to celebrate ten years of educational activity, focusing on the people who shaped the identity and continuity of New Oriental School through their daily work and long-term commitment.
Through an observational and respectful audiovisual approach, the piece highlights the human dimension of the institution, bringing together gestures, spaces and moments that reflect its values of dedication, teaching and collective development.
Presented during the anniversary event, the video functioned both as a tribute and as an exercise in institutional memory, recognising the contribution of the teaching staff and administrative team to the evolution of one of China’s most influential educational groups.
The video was conceived as a commemorative piece to celebrate ten years of educational activity, focusing on the people who shaped the identity and continuity of New Oriental School through their daily work and long-term commitment.
Through an observational and respectful audiovisual approach, the piece highlights the human dimension of the institution, bringing together gestures, spaces and moments that reflect its values of dedication, teaching and collective development.
Presented during the anniversary event, the video functioned both as a tribute and as an exercise in institutional memory, recognising the contribution of the teaching staff and administrative team to the evolution of one of China’s most influential educational groups.
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