Project: New Oriental School – 10th Anniversary Video (2013)
Client / Institution: New Oriental School, part of New Oriental Education & Technology Group Inc. (新东方教育科技集团有限公司), China
Year: 2013
Overview: Corporate video produced by Almost Red Productions for the tenth anniversary of New Oriental School, conceived as a tribute to the trajectory, dedication and collective effort of its teaching community and staff.
The piece was screened during the school’s anniversary gala as a homage to the teachers and personnel who contributed to the growth and consolidation of the institution over the course of a decade.
ANNIVERSARY TRIBUTE AND INSTITUTIONAL MEMORY
The video was conceived as a commemorative piece designed to celebrate ten years of educational activity, focusing on the people who shaped the identity and continuity of New Oriental School through their daily work and long-term commitment.
Through an observational and respectful audiovisual approach, the piece highlights the human dimension of the institution, bringing together gestures, spaces and moments that reflect the values of dedication, teaching and collective development associated with the school’s history.
Presented during the anniversary event, the video functioned both as a tribute and as an exercise in institutional memory, recognising the contribution of the teaching staff and administrative team to the evolution of one of China’s most influential educational groups.
The video was conceived as a commemorative piece designed to celebrate ten years of educational activity, focusing on the people who shaped the identity and continuity of New Oriental School through their daily work and long-term commitment.
Through an observational and respectful audiovisual approach, the piece highlights the human dimension of the institution, bringing together gestures, spaces and moments that reflect the values of dedication, teaching and collective development associated with the school’s history.
Presented during the anniversary event, the video functioned both as a tribute and as an exercise in institutional memory, recognising the contribution of the teaching staff and administrative team to the evolution of one of China’s most influential educational groups.
