Project: Maca 868 – Product Presentation Video (2017)
Client / Institution: Lijian Zangyuan (立健藏元) · Baiyunshan Pharmaceutical Group (广药白云山), China
Year: 2017
Overview: Product presentation video produced by Almost Red Productions for the health brand Lijian Zangyuan (立健藏元), supported by the pharmaceutical group Baiyunshan (广药白云山). The project focused on the audiovisual communication of Maca 868, a dietary supplement presented in soft capsules and oriented toward health and general well-being.
The piece was conceived for use on digital platforms and e-commerce websites, with the aim of explaining the origin of the product, its presentation, its positioning within the brand’s catalogue and its suitability as a product for individual consumption or gift formats.
The video presents in a clear and visual way the main characteristics of Maca 868, focusing on its formulation, its presentation in soft capsules and its integration within a broader line of health products developed by Lijian Zangyuan. The images combine product shots, packaging and gift formats with explanatory sequences designed to build confidence in the consumer.
For the production of the piece, animation resources were incorporated to recreate visual references to the origin and traditional use of maca, as well as graphic elements associated with the brand’s identity. These visual elements are integrated with filmed material to construct a dynamic and accessible narrative adapted to digital environments and online commercial platforms.
