Every project holds a story.
We reveal it.
| Project: | Maca 868 – Product Presentation Video |
| Client: | Lijian Zangyuan (立健藏元) / Baiyunshan Pharmaceutical Group (广州白云山), China |
| Year: | 2017 |
| Overview: |
Product presentation video produced by Almost Red Productions for the health brand Lijian Zangyuan (立健藏元), supported by Baiyunshan Pharmaceutical Group (广州白云山), one of the leading pharmaceutical companies in China.
The piece focuses on the audiovisual communication of Maca 868, a dietary supplement presented in soft capsules and positioned within the brand’s catalogue as a product oriented toward health and general well-being.
Conceived for digital platforms and e-commerce environments, the video explains the origin of the product, its presentation, and its positioning, highlighting its suitability for individual consumption and as a gift product.
|
PRODUCT VIDEO · HEALTH AND WELL-BEING
The video presents the main characteristics of Maca 868 in a clear and visual way, focusing on its formulation, its soft capsule presentation, and its integration within a broader line of health products developed by Lijian Zangyuan.
The images combine product shots, packaging, and gift formats with explanatory sequences designed to build confidence in the consumer and communicate the product’s positioning within the health and well-being sector.
For the production of the piece, animation resources were incorporated to recreate visual references to the origin and traditional use of maca, alongside graphic elements associated with the brand’s identity.
These visual elements were integrated with filmed material to construct a dynamic and accessible narrative adapted to digital environments and online commercial platforms.
The video presents the main characteristics of Maca 868 in a clear and visual way, focusing on its formulation, its soft capsule presentation, and its integration within a broader line of health products developed by Lijian Zangyuan.
The images combine product shots, packaging, and gift formats with explanatory sequences designed to build confidence in the consumer and communicate the product’s positioning within the health and well-being sector.
For the production of the piece, animation resources were incorporated to recreate visual references to the origin and traditional use of maca, alongside graphic elements associated with the brand’s identity.
These visual elements were integrated with filmed material to construct a dynamic and accessible narrative adapted to digital environments and online commercial platforms.
Project Photo Gallery
