Project: B Here
Clients / Partners:
University of California, Irvine (UCI)
Chinese Association (UCI)
Alpha Phi Omega (UCI)
Year: 2009
Overview: Hepatitis B awareness campaign developed at the University of California, Irvine, combining health education, art and music in an event open to the student community. Our team handled the full audiovisual coverage of the event, filming both the exhibition area and the concert under the supervision of Andrew Ahn, who led the production.
A UNIVERSITY AWARENESS CAMPAIGN THROUGH ART AND MUSIC
B Here was created as an initiative to raise awareness about hepatitis B, a disease with particular incidence in the Asian American community, with a focus on prevention, information, and early diagnosis.
The campaign was structured around two complementary parts: an art exhibition and a live concert held at the Student Center Ballroom on campus. Access to the musical performance was linked to the prior viewing of an informational video, integrating the public health message into the cultural experience of the event.
The concert featured artists such as AJ Rafael, Jessica Sanchez, and the dance group Kaba Modern, with KevJumba as host, consolidating the event as a meeting point between culture, community, and social action.
B Here was created as an initiative to raise awareness about hepatitis B, a disease with particular incidence in the Asian American community, with a focus on prevention, information, and early diagnosis.
The campaign was structured around two complementary parts: an art exhibition and a live concert held at the Student Center Ballroom on campus. Access to the musical performance was linked to the prior viewing of an informational video, integrating the public health message into the cultural experience of the event.
The concert featured artists such as AJ Rafael, Jessica Sanchez, and the dance group Kaba Modern, with KevJumba as host, consolidating the event as a meeting point between culture, community, and social action.
