Project:
Maca 868 – Product Presentation Video
Client / Institution:
Lijian Zangyuan (立健藏元) · Baiyunshan Pharmaceutical Group (广药白云山), China
Year:
2017
Project Description:
Product presentation video produced by Almost Red Productions for the health brand **Lijian Zangyuan (立健藏元)**, with the support of Baiyunshan Pharmaceutical Group (广药白云山). The project focused on the audiovisual communication of Maca 868, a dietary supplement marketed in soft capsule format and aimed at supporting health and overall well-being.
The piece was conceived for use on digital platforms and e-commerce websites, with the objective of explaining the product’s origin, presentation, positioning within the brand’s catalogue, and its suitability as a consumer product for individual purchase or as a gift.
Maca 868 – Product Presentation Video
Client / Institution:
Lijian Zangyuan (立健藏元) · Baiyunshan Pharmaceutical Group (广药白云山), China
Year:
2017
Project Description:
Product presentation video produced by Almost Red Productions for the health brand **Lijian Zangyuan (立健藏元)**, with the support of Baiyunshan Pharmaceutical Group (广药白云山). The project focused on the audiovisual communication of Maca 868, a dietary supplement marketed in soft capsule format and aimed at supporting health and overall well-being.
The piece was conceived for use on digital platforms and e-commerce websites, with the objective of explaining the product’s origin, presentation, positioning within the brand’s catalogue, and its suitability as a consumer product for individual purchase or as a gift.
PRODUCT VIDEO · HEALTH & WELL-BEING
The video clearly and visually presents the key features of Maca 868, focusing on its formulation, its soft capsule presentation, and its integration within Lijian Zangyuan’s health product line. The visuals combine product shots, packaging and gift boxes, along with explanatory sequences designed to build consumer trust.
An animation team was involved in the production, recreating visually different historical moments related to the origin and traditional use of maca, as well as developing graphic animations for the presentation and motion of the product’s logo. These visual elements are integrated with live-action footage to create a dynamic and accessible narrative, designed for distribution on digital platforms and e-commerce websites.
The video clearly and visually presents the key features of Maca 868, focusing on its formulation, its soft capsule presentation, and its integration within Lijian Zangyuan’s health product line. The visuals combine product shots, packaging and gift boxes, along with explanatory sequences designed to build consumer trust.
An animation team was involved in the production, recreating visually different historical moments related to the origin and traditional use of maca, as well as developing graphic animations for the presentation and motion of the product’s logo. These visual elements are integrated with live-action footage to create a dynamic and accessible narrative, designed for distribution on digital platforms and e-commerce websites.
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