Clients / Organizations:
University of California, Irvine (UCI)
Chinese Association (UCI)
Alpha Phi Omega (UCI)
Year: 2009
Project Description:
University awareness campaign on Hepatitis B developed on the campus of the University of California, Irvine, combining public health education, art, and music in an event open to the student community.
Our team was responsible for the complete audiovisual coverage of the event, documenting both the exhibition and the live concert, under the supervision of Andrew Ahn, who oversaw the production.
A UNIVERSITY AWARENESS CAMPAIGN THROUGH ART AND MUSIC
B Here nació como una iniciativa para sensibilizar sobre la hepatitis B, una enfermedad con especial incidencia en la comunidad asiático-americana, poniendo el foco en la prevención, la información y el diagnóstico temprano.
The campaign was structured around two complementary components: an art exhibition and a live concert held at the campus Student Center Ballroom. Access to the musical performance was linked to the prior viewing of an informational video, integrating the public health message into the cultural experience of the event.
The concert featured performances by artists such as AJ Rafael, Jessica Sanchez, and the dance group Kaba Modern, hosted by KevJumba, reinforcing the event as a space for cultural exchange, community engagement, and social action.
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