Project:
Educational Video on Health and Well-Being – Lijian
Client / Institution:
Lijian (立健) – Guangzhou Meiqi Biotechnology Co., Ltd.
Year:
2014
Project Description:
Educational and informative audiovisual piece produced for the brand Lijian (立健), specialized in products focused on intestinal health and overall well-being.
The video was conceived as a short-format piece designed for online distribution, with the aim of explaining in a clear and accessible way the importance of digestive system care, as well as the principles and benefits associated with the Lijian product from an informative and preventive health perspective.
Almost Red Productions (Chengdu) was responsible for the editing, post-production, restructuring of previously existing audiovisual materials, the incorporation of new voice-over narration, and the redesign of subtitles, adapting the content to a new educational approach based on medical criteria and clear communication.
Educational Video on Health and Well-Being – Lijian
Client / Institution:
Lijian (立健) – Guangzhou Meiqi Biotechnology Co., Ltd.
Year:
2014
Project Description:
Educational and informative audiovisual piece produced for the brand Lijian (立健), specialized in products focused on intestinal health and overall well-being.
The video was conceived as a short-format piece designed for online distribution, with the aim of explaining in a clear and accessible way the importance of digestive system care, as well as the principles and benefits associated with the Lijian product from an informative and preventive health perspective.
Almost Red Productions (Chengdu) was responsible for the editing, post-production, restructuring of previously existing audiovisual materials, the incorporation of new voice-over narration, and the redesign of subtitles, adapting the content to a new educational approach based on medical criteria and clear communication.
INTESTINAL HEALTH EDUCATION AND AUDIOVISUAL COMMUNICATION
The piece is structured around medical information, preventive health messages, and a clear narrative focused on raising awareness of the importance of the digestive system in overall health. The editing combines archive footage, graphics, professional testimonials, and explanatory voice-over narration that guides the viewer throughout the content.
The audiovisual work emphasizes the dissemination of concepts related to intestinal flora balance, disease prevention, and the adoption of healthy habits, avoiding a strictly promotional tone and prioritizing an accessible and informative approach for a broad audience.
From a technical standpoint, the project included the complete re-recording of the voice-over, the creation of new subtitles, the reorganization of existing visual material, and adjustments to the narrative rhythm to fit a short, clear format suitable for online consumption.
The piece is structured around medical information, preventive health messages, and a clear narrative focused on raising awareness of the importance of the digestive system in overall health. The editing combines archive footage, graphics, professional testimonials, and explanatory voice-over narration that guides the viewer throughout the content.
The audiovisual work emphasizes the dissemination of concepts related to intestinal flora balance, disease prevention, and the adoption of healthy habits, avoiding a strictly promotional tone and prioritizing an accessible and informative approach for a broad audience.
From a technical standpoint, the project included the complete re-recording of the voice-over, the creation of new subtitles, the reorganization of existing visual material, and adjustments to the narrative rhythm to fit a short, clear format suitable for online consumption.
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